Search engine optimization or SEO as it is popularly known, is the process of optimizing the website in such a way that it achieves higher rankings for its keywords across search engines.
No. We do not make false guarantees or false promises. Whilst obtaining #1 rank on Google for your primary keyword is desirable we do not offer any such guarantees. Even though our work is always in that direction.
It depends on how competitive your keywords are and how many on-page and off-page changes have been implemented. SEO takes a while and ideally you should start seeing some movement in your rankings in the first couple of months and in some cases weeks as well.
Let us explain it to you in simple terms. Think of Adwords as being very similar to seeing a banner while driving on the road. Think of SEO as being recommended to you by a friend. For SEO, there is no payment to be made to search engines. It is completely organic listing of your website.
Nothing stays forever. Once the results are achieved they cannot stay there forever. SEO is an ongoing activity. Think of it as any other marketing activity. If you stop the marketing campaign you stop acquiring new customers. This does not mean that you have to do the SEO forever. During the project and even after its completion, we do offer recommendations that you can implement on your end at regular intervals or we can help you (at an additional cost), that will make sure that you are always on top of your competitors.
The right time to do SEO is now. If you are not ranking for your primary keywords and your competitors are, imagine the amount of business you are passing over to them.
Yes. In fact if SEO is done while the website is being developed, it is even better for your business. Because:
In simple terms On Page Optimization is all the changes made to your website. It is one of the most important parts of SEO, as according to us at least 50% of your rankings are based on On Page Optimization. For example making changes to the content on your website or optimizing your headings, are all part of On Page Optimization.
Off Page Optimization is all the SEO done outside your website. One of the factors used by search engines is the number and the quality of the links pointing to your website. For example adding your website to your relevant industry directory or participating in your industry forums, are all part of Off Page Optimization.